Wrexham is not only the largest town in the North of Wales, but is has also become a key engine for high tech growth in the UK as a whole.
Historically, Wrexham thrived as a central hub for heavy industry in the UK, but this changed as Britain and particularly Wales have moved away from traditional manufacturing and into other, more prosperous markets when the coal mines began to close in the mid-1980s. These once dominant sectors have been replaced high-tech manufacturing, bio technology and professional services, while a number of financial firms have also moved into the region during the last two decades.
As a result of this evolution, advertising in Wrexham is now something that can pay significant dividends for brands and local businesses.
Why Advertise on Billboards in Wrexham?
Located between the Welsh Mountains and the lower Dee Valley, Wrexham is a part of Clwyd and boasts excellent transportation links with England and a number of major Welsh cities.
From relatively humble beginnings, however, Wrexham has become a huge influence in the UK’s economic growth. It has also emerged as a prime location for commercial enterprise since the turn of the century, while in 2007 it ranked fifth in the UK for business start-up success. This placed it ahead of several major cities, highlighting the commercial potential that exists for burgeoning brands and advertisers within the region.
Wrexham has also developed a reputation as a finance hub, with a number of leading fiscal institutions and data companies having moved to the town. Take AVOX and Clarinet, for example, which collate and analyse large data-sets for investment banks while emerging as key employers in the area. These firms also pay excellent salaries, so Wrexham households have been able to benefit from this diversification and now boast higher disposable income levels.
The Wrexham Technology Park is also home to a number of service provision outlets such as Moneypenny, which is actually the UK’s largest outsourced switchboard and PA service. A recent regeneration program will see a new headquarters built on the Western Gateway site, meaning that it will grow to double the existing workforce to 1000. This will lower unemployment further, while creating even more money for local customers to spend.
Wrexham is also home to an iconic and well-supported football team, which was a key feature of the English league during the 1990s. The side is best remembered for a truly stunning win against then-champions Arsenal in the third round of the FA Cup back in 1992, with a 2-1 victory that shocked and inspired the world.
Wrexham’s Population and Demographics
The latest census data revealed that Wrexham had a population of 61,603, making it the fourth largest urban area in Wales. The town also boasted a relatively even demographic split, with 51% females and 49% male.
Wrexham residents also boast an average and a median age of 40, which is relatively mature and slightly higher than the UK average of 39. This, along with the growth of the local economy, has seen an incremental increase in the amount that customers have to spend within the town.
The town also saw a significant drop in unemployment between the data-sets of 2001 and 2011, as while just 64.8% of the population were employed and economically active at the turn of the century this figure had increased to 69.3% 10 years later. While this growth is slightly offset by the fact that the rate of people in full-time employment declined marginally by 0.5%, it is clear that the regeneration of the area and the economy has boosted the population.
Why Outdoor Advertising in Wrexham is Beneficial
Ultimately, few towns in the UK have reinvented themselves so creatively and so successfully as Wrexham since the decline of heavy industry and the coal sector. Now a popular location for business start-ups and a haven for high tech, this Welsh town is home to an increasingly affluent and engaged group of consumers.
Outdoor advertising is a great way of targeting this demographic, thanks to its competitive pricing and the rising number of retail outlets and business centres that exist in the region.
The A483, which bypasses the town centre and connects Wrexham to Chester, also provides a great roadside location for large billboard placements.