The town of Cannock consists of four distinct wards, while it is ideally located in the central southern part of Staffordshire.
Despite being a relatively small town, Cannock has emerged as a popular location for commuters in recent times, thanks to its close proximity to larger cities such as Birmingham and Wolverhampton.
This evolution has also made advertising in Cannock an increasingly viable endeavour, and one that can deliver outstanding results for local businesses.
Why Advertise on Billboards in Cannock?
Interestingly, Cannock was referenced as Chenet in the Domesday Book of 1086, when the town was little more than a small rural community with a focus on agriculture.
Like most West Midlands regions, Cannock was transformed into a central hub of industry during the Industrial Revolution of the 19th century. It also emerged as one of the most active coal mines in the UK at this time, growing rapidly alongside many of its neighbours in the Black Country. The town saw its last colliery close in 1967, however, and this began a temporary process of economic and social decline in the region.
Just as Cannock thrived in the face of change during the Industrial Revolution, it also responded well to the challenges posed by the end of heavy industry in the area. It now has a focus on light industry, manufacturing and services, while the sustained regeneration of housing in the region has also helped to establish the town as a popular commuter hub.
This has helped to increase employment levels and disposable income in the region, with a growing number of professionals in Birmingham and other surrounding cities choosing to base themselves in Cannock.
The town also has the distinction of being home to one of the leading field hockey clubs in England, with the Cannock Chase Hockey Club currently supplying a number of players to the international side.
Cannock’s Population and Demographics
The last census figures estimate Cannock’s total population at 29,018, although this is was already in excess of 30,000 by the year 2013. The area also has a relatively even demographic split, with females accounting for 51% of the population and males 49%.
The town also has a relatively mature audience, with an average and median age of 40. This is continuing to fall with the influx of younger professionals, of course, but there is no doubt that Cannock consumers tend to be among the most considered and value-conscious customers in the West Midlands region.
This is also reflected by the most popular occupations in the town, with elementary employees accounting for 16% of the local workforce. Skilled tradespeople account for a further 15%, while the continued emphasis on light manufacturing also means that 13.5% of citizens work as process, plant and machine operatives. An estimated 8.9% currently work as professionals, but this is the number that is likely to grow rapidly in the near-term.
Cannock also offers few issues in terms of cultural or language barriers to advertising, with 95.2% of the population having been born in England (98.9% of locals also speak English as their first language). In fact, 97.7% of the population herald from the UK, while economic migration has also seen a small influx of residents from Hong Kong, Australia and the United States.
Why Outdoor Advertising is Beneficial in Cannock
With Cannock likely to become even more popular among West Midlands commuters in the near-term, there has arguably never been a better time for advertisers to target the town’s consumers.
One of the best ways to achieve this is by leveraging outdoor advertising, including channels such as traditional billboards.
This cost-effective medium not only delivers excellent returns, but it can also be used at roadsides to engage commuters and professionals as they travel to and from work on a daily basis.