West Yorkshire is home to a number of thriving communities and cities, and it is easy to overlook the small market town of Bingley.
Located in the bustling city of Bradford, Bingley has a prosperous community and economy in its own right, while it has also become a popular place for those who work in neighbouring cities throughout the Yorkshire region.
This means that advertising in Bingley can be extremely effective, as it allows businesses to access an increasingly professional consumer base with money to spend.
Why Advertise on Billboards in Bingley?
Bingley is one of numerous towns in Yorkshire’s famous West Riding, while it joined many of its neighbours in coming to the fore during the Industrial Revolution. With direct access to the busy Leeds and Liverpool Canal having been granted in 1774, the town quickly began to produce and ship wool in high volumes. Worsted mills were also built as people migrated from the surrounding countryside, with the population swelling as the economy grew.
A railway and goods yard were also constructed in a bid to increase trade, while the Bingley Building Society was also formed to help citizens cope with the influx of wealth at this time.
In more recent times, Bingley has coped with relatively well as de-industrialisation has gripped the UK and northern regions in particular. The regeneration of social housing and retail outlets has certainly helped to boost consumer spending and business confidence, while the town has moved predominantly into the service sector and light industry. The Damart textile mill also continues to stand and produce goods, while employing some of the region’s older residents.
It is as a commuter hub that Bingley has truly thrived in the modern age, however, as improved housing, superb transportation links and new road networks have revitalised the region. In addition to the Bingley railway station (which runs throughout West Yorkshire and provides a direct link to the Leeds Bradford International Airport, the £47.9 million Bingley Relief Road was opened in 2004 and provides easy access in and out of the town.
Commuters have also been attracted to the rising value of property in the region, with house prices having risen by more than 30% since the turn of the century. This is also good news for local advertisers, as more affluent customers are now residing in Bingley.
Bingley’s Population and Demographics
Bingley is unique in that it’s local population has declined since the 2001 census, which stated that 19,884 people resided in the area. The latest figures estimate the population at 18,294, so there is now a slightly smaller audience for brands to target. The demographic split has remained largely unchanged, however, with 51% of the population female and 49% male.
The average age of people living in Bingley is 41, while the median age is a tad higher at 42. This is slightly higher than the UK average of 39, with Bingley home to a more mature audience that is increasingly professional in its nature.
In fact, 21.5% of Bingley residents work as professionals at present, while a further 14.9% operate at associate professional and technical level. An additional 13.4% work as administrative and secretarial employees, while 12.7% are managers, directors or senior officials. The town’s remaining connection to light industry and manufacturing has also boosted its number of skilled tradespeople, who account for 10.9% of the workforce.
There are little or no language barriers for advertisers in Bingley, with a staggering 97.2% of the local population speaking English as their first language. This at least allows firms to target large customer segments with clear and concise messaging.
Why Outdoor Advertising in Bingley Can be Beneficial
The benefits of advertising in Bingley are clear, even allowing for a dwindling population and the on-going effects of de-industrialisation in the region.
If you are going to successfully target locals, however, outdoor advertising may well be your best bet. This has proved to be particularly effective at targeting busy professionals while they are commuting to and from work, while its low-cost nature also allows firms to optimise their ROI.