While the town of Rotherham may not wow people outside of South Yorkshire, it is a deceptively large entity and one that is home to a rich and proud heritage.
It has always been a town that is rich with natural resources, with iron having initially being mined by Roman settlements thousands of years ago. This has underpinned wealth and growth in the region throughout the ages, although recent economic diversification has enabled businesses to successfully leverage the town’s close proximity with Sheffield.
As a result, advertising in Rotherham can be extremely beneficial for businesses in and around the local areas.
Why Advertise on Billboards in Rotherham?
While the region may have been exploited for iron since Roman times, it was coal that first brought the Industrial Revolution to Rotherham. This enabled significant improvements to be made to the River Don, which eventually formed the Sheffield and South Yorkshire Navigation system of navigable inland waterways.
The town grew at a significant rate throughout the Industrial Revolution, with iron, steel and coal supporting numerous smelting plants and foundries. Steel also became the principal industry in Rotherham during the 20th century, before de-industrialisation began to create the need for change and economic diversification.
Despite this, Rotherham has been able to optimise employment levels among older residents by continuing to invest in light industry and manufacturing. At the heart of this trade is the famous Beatson Clark & Co. glassworks, which was founded in 1751 and became a public company in the 1960s. It continues to be a prominent employer in the area, while supplying glass containers to the food, drink and pharmaceutical industries.
Rotherham has also established itself as a major economic centre for several of Sheffield’s prosperous suburbs, becoming a popular base from commuters who work in the former steel city. Sheffield city centre is just 5.6 miles from Rotherham’s, while excellent transportation links make it easy for commuters to travel to and from work.
Local advertisers have also been known to leverage the passionate local support that exists for Rotherham FC, which currently operates in League One and in the third tier of English football.
Rotherham’s Population and Demographics
Rotherham is an exceptionally large town, with an estimated population of 257,280. There is also an even demographic split between females (51%) and males (49%) according to the last census.
The average age of people in Rotherham is 40, with the median age a little higher at 41. This is above the UK average and hints at a relatively mature audience, which also boasts advanced professional and industry skills.
It should therefore come as no surprise that skilled tradespeople account for 13.1% of the local workforce, while a further 12.5% operate in a professional capacity. The town’s continued focus on light industry and manufacturing is also reflected by the fact that 10.6% of locals work as process, plant and machine operatives, and this has helped to sustain healthy rates of employment across different generations.
Rotherham is also home to family values and a higher than average rate of married, with 48.6% of people having tied the knot. In total, 61.8% are married or cohabiting with a loved one, while just 21.8% are classed as being single and never been married.
48.6% of people are married, 12.6% cohabit with a member of the opposite sex, 0.6% live with a partner of the same sex, 21.8% are single and have never married or been in a registered same sex partnership, 8.4% are separated or divorced. There are 13,458 widowed people living in Rotherham.
Why Outdoor Advertising in Rotherham is Beneficial
There is often more to things than meets the eye, and the town of Rotherham is a prime example of this.
Blessed with natural resources, a diverse economy and a large population, Rotherham is a prime target for advertisers across numerous industries.
Outdoor advertising is particularly effective in the area, as this can successfully target professionals at roadside, train station and retail locations.