Archive for author: Paul Inman

From an advertising perspective, there’s no doubt that we live in a digitally dominated age. This is...

Car salesmen always seem to get a bad rap, although this is largely based on half-truths, misconcept...

Local restaurants often succeed or fail based on the consistency of their visual identity and the qu...

Influencer marketing has become a key consideration for brands in the digital age. According to Linq...

This is borne out by numerous statistics, with a whopping 77% of all B2B marketers claiming that the...

This is a lesson that even the most innovative and disruptive businesses are finally beginning to he...

Historically, the concept of demographics was dominated by relatively generic factors such as age or...

In the modern age, it’s increasingly important that brands are able to build a sense of trust among ...

When it comes to establishing a viable market budget, there are numerous factors to consider. Many o...