What are the Best Fonts to Use on Your Billboard? [Updated 2024]

While it’s easy to overlook the description and the size of the font that you use as part of your various marketing campaigns, it’s fair to say that this can have a dramatic impact on how your products or services are perceived by customers. For example, the under-used ‘Baskerville’ font is considered to be the […]

Taking Advantage of Creativity on your Billboard

There’s no doubt that the demand for out-of-home (OOH) media and billboards has increased exponentially in the UK of late, and it was confirmed in January that this market remains on course to eclipse newspapers as the dominant offline advertising channel. Of course, this is one of the market industry’s worst-kept secrets, with a detailed […]

How to Design the Perfect Billboard Advertisement 

The concept of ‘standing out from the crowd’ is central to the purpose of advertising, as brands look to leverage various channels to compete directly with rivals and claim a viable share of their target market. This also at least partially explains the reason why some brands leverage videos to optimise their reach on social […]