How To Incorporate Local Culture Into Your Billboard Ads

In the dynamic world of advertising, understanding and resonating with one’s audience is paramount.  As brands strive to make meaningful connections, there’s a growing recognition of the profound impact local culture has on advertising strategies.  Gone are the days when a one-size-fits-all approach sufficed.  Today, in an era where consumers crave authenticity and relevance, incorporating […]

Billboards And Social Responsibility: Making Spaces Meaningful

In today’s fast-paced world, advertising plays a pivotal role in shaping consumer perceptions and influencing their choices.  Social responsibility in advertising isn’t just a buzzword; it’s an essential ethos that ensures that advertising not only promotes products or services but also upholds the values and ethics that resonate with the broader society. Social responsibility in […]

Can Billboards Contribute To A City’s Identity?

In the bustling urban landscapes of modern cities, one cannot help but notice the towering billboards that punctuate the skyline.  These aren’t just platforms for advertising; they play a pivotal role in shaping the very identity of the city they inhabit.  As we traverse city streets, these billboards tell us stories, sell us dreams, and […]

Billboards – An Unexpected Canvas For Public Art

In the bustling streets of our cities, amidst the cacophony of daily life, billboards stand tall, capturing our attention with their vivid displays. For decades, these structures have been synonymous with advertising, promoting everything from the latest fashion trends to new technological innovations.  However, a deeper look reveals a fascinating intersection between art and advertising.  […]

75Media announces Salford Council partnership

Innovative outdoor advertising partnership brings funds and awareness for Salford City Council Council partners with 75Media and Wildstone on four new digital billboards in the city. Outdoor advertising operator 75Media and outdoor media infrastructure owner, Wildstone, have announced a new partnership with Salford City Council. An innovative new partnership is serving the dual purpose of […]

A Guide to Billboard Advertising for Community Theatres

The cost of UK billboard advertising is often perceived to be an expensive medium to invest in, and only available to brands with large advertising budgets. However, this is a common myth that can actively diminish the marketing potential of your brand.