So to all the billboard haters out there, here’s one billboard that gives something back, outdoor advertising with heart.

Image: http://www.techeblog.com/

This is one of those moments when science, technology and commerce come together to create something truly inspiring, a billboard that provides clean drinking water in a country that has little or no rain fall and 98% humidity.

It goes to show what outdoor advertising can do to give something back to local communities whilst still offering a channel to communicate advertising messages – maybe one day we will see a few more billboards with social responsibility.

Watch the video below to understand how this Mind Blowing Billboard works